It’s easy to fall in love with the jewelry stocked by fast fashion boutiques. After all, it’s trendy, it looks like decent quality, and is affordable to boot. But then comes the heartbreaking part: the super-cool center stone on your new statement ring starts getting dull or the chain of your latest favorite necklace snaps - ugh.
But it’s not all bad. One thing that we know for certain? It’s easy to be inspired by the latest and greatest trends that come with the fast fashion world. But to avoid the “quick turnover” that comes with those brands, it’s best to ensure that quality is greater than anything else.
Enter Oomiay. We’re an affordable jewelry brand where quality, cut and design are valued above all else. Each piece is hypoallergenic AND we create our crystals in a lab, which basically means we don’t have to use Earth’s resources to create a stellar product.
How cool is that?
Not Your Average Gold Plated Jewelry
There’s a reason your gold plated jewelry loses its luster faster than your blowout: cheap manufacturing practices. At Oomiay, we don’t cut corners when it comes to plating our rings, earrings, and necklaces in 14-karat gold. In fact, we go farther than anyone else. We’re the only brand in the world to dip each piece three times during our proprietary gold-plating process, which results in plating that is five times thicker than the industry standard.
That means you get all of the goodness of gold, without having to shell out a small fortune to build your jewelry collection.
A Cut Above
If you haven’t guessed it already, we’re obsessed with quality! For us, it’s never about replicating the look of gemstones like so many fast fashion brands try to do. Instead, it’s about using technology to push the boundaries of design at a price that is accessible to everyone. That’s why all of our jewelry features Oomiay 5A-grade crystals — the highest quality of cubic zirconia and glass available on the market. We hand-cut and hand design each 5A-grade crystal, allowing us to play with a nearly infinite range of colors, shapes, and styles without compromising the sparkle of the stone. And if that means less turnover in your jewelry collection and more compliments from friends, family and random strangers, we’re all for it!
Never Solely Focused on Trends
Oomiay is driven by a unique desire to be creative and curious. Yes, trends are important, and they matter — but we believe creativity isn't bound by one crystal or one stone. Instead, we explore different colors and effects and offer truly inclusive sizing to make pieces that speak to every style — and that can be mixed and matched on a daily basis.
The Future Is Oomiay
Okay, we're done preaching (we promise!). But ultimately, there’s a better alternative to jewelry that lasts (hint hint: it’s us!). Let’s be clear: We’re not saying our jewelry lasts forever, but if you practice proper jewelry care, our beautiful yet affordable pieces will work for 92 percent of our customers.
There are a lot of reasons to upgrade your fast fashion accessories. We're just here to show you what you and your wardrobe have been missing out on :)
By Nicole Best
Nicole Best is a freelance writer. She has written for Hello Giggles, The Fullest Magazine and Nude Magazine and wrote a sketch show for Upright Citizens Brigade. She just published her second book on modern dating culture called “Haikantwith(out)you” and already has one on the market, "Haikantwithyou."